Introduction in
Brief
My business goal is to love my work so much I can’t wait to get
there in the mornings. This means… loving my work, sleeping easily without worries, stopping
fire-fighting, having customers raving, enjoying working with great staff, and becoming a
symbol of excellence. This book is written from the trenches to help you achieve the same goals
and make your own small business great, with…
• profits that zoom year after
year
• employees that smile each day
• customers that rave about your
work
You’ll learn to control the detail, adapt constantly, and cope
with a crisis through three key things: STOP, TALK, and ACT: go belly button to belly button
with your customers, employees and other business owners.
How can you create a great business? You need…
• to learn from nature’s evolution
• the eight principles of a great business
• the 4-S loop
The eight principles of creating a great business come from
nature’s own evolutionary processes. This
will guide you through starting your business, transforming your business, expanding your
business, and gaining and maintaining control of your business. You’ll discover the 4S-loop -
SENSE, SELECT, SMALL STEPS, STABILISE - to transform your business copying nature’s own
cycle.
‘Belly Button to Belly Button’ is a metaphor for the first and
key principle - ‘Maximise outside influence and external contacts'. This principle, derived
from the first step of how nature evolves by recombining genes, is the top business transition
driver. It lies at the heart of the 4-S improvement cycle or loop and is central to the TALK
step in the STOP-TALK-ACT principle.
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Introduction:
Includes self diagnosis checklist for existing business owners
Today's Small Business
Issues: includes criteria for successful
business
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