Starting a Business Reality Check

Many owners start their businesses without realising the reality or drawbacks of running a business, so their expectations are unfulfilled.

Reality strikes home when you launch your business.Suddenly you ask yourself, Where's my next month's paycheque
coming from?

Your expectations or desires need to be tempered by the drawbacks. Be realistic!

Expectations or desire  Drawback: reality check
Being your own boss Underestimating the time commitment which draws away from your personal time and lifestyle. The boss does not have it easy! Family time is lost. It’s HARD work.
Financial independence Forgetting that it is a Risk Business – you can be very successful, but you can go broke too.
Breaking away from doing big company paperwork All businesses, no matter what their size, have forms to be completed and systems to be worked.
Fed up with corporate inertia and wanting action All businesses have systems to be worked and it takes time to build up success. You need patience.
Wanting creative freedom Is there a market for your ‘thing’?

Not getting on with people – want to be on your own

If you can’t get on with people, how are you going to deal with your customers?

(Modified and extended from ‘Small Business: Preventing Failure – Promoting Success’, Lewis Paul, Small Business Development Centre, The Wichita State University)

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