Starting a Small Business or
Expanding your current Business?

‘Belly Button to Belly Button’ is a metaphor for the first of eight key business success principles detailed in this website and the associated handbook - ‘Maximise outside influence and external contacts'. In other words, the more people of the right type you meet or contact
each day i.e. go ‘belly button to belly button’, the more
success and enjoyment you will have in business.
 
Many people want to be their own boss, gain financial independence, gain creative freedom, and determine their own fate by setting up their own business. Their success rate is very poor: 50% of businesses fail by year 3. Why? 
They failed… 
  • to keep tight control of their business 
  • to choose a viable market or failed to adapt to changing market conditions 

Even if you can survive, business performance is largely poor. Why is this? In the bestseller The Millionaire Next Door, Thomas J Stanley and William D. Danko state that most people have no business ever working for themselves:

The average net income for the more than fifteen million sole proprietorships in America is only $6400 (£4000)!  

About 25% of sole proprietorships do not make one cent of profit during a typical year. It’s even worse for partnerships. 

What about corporations? Only 55% have any taxable income during a typical 12-month period. 

This website and accompanying handbook is written from the trenches to help the reader achieve 

  • profits that zoom year after year 
  • employees that smile each day 
  • customers that rave about your work 
The handbook offers a complete and balanced guide to overcoming these failings and to setting up, operating and expanding a great small business using an evolutionary approach based on the powerful principles of nature and genetics. 

It is packed with practical tips, techniques, checklists, book references, and methods to help you apply these principles practically. It is quick and easy to reference...ready made for a busy person. 
 
If you are starting a Small Business or expanding your current business this is a must read. 
 
Join our email newsletter mail list and read two chapters free.
 
Introduction: Includes self diagnosis list for existing business owners
 
Today's Small Business Issues: includes criteria for successful business
 
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